Structured products rolls - how lifecycle anticipation boosts client engagement.

Sofia Raghai

Unlocking the commercial value of lifecycle management

In the world of structured products, lifecycle management is often seen as a middle-office function - essential, but far from strategic. But forward-thinking institutions are rethinking this narrative. By anticipating upcoming events - especially rolls (the reinvestment of funds from maturing or called products) - they’re transforming lifecycle management into a proactive driver of client engagement and reinvestment.

Why missed rolls are missed opportunities

Relationship managers and structured products desks know the story too well:

A product reaches maturity or hits an early call trigger. The notification arrives late, or is buried in fragmented systems. There’s no time to prepare a proposal. The client reinvests elsewhere. In structured products, where timing and trust are everything, a missed roll is more than a missed transaction, it’s a missed opportunity to deliver value and reinforce the relationship.

Lifecycle alerts that power reinvestment readiness

LexiFi’s lifecycle engine monitors every contract in the system, detecting events such as:

  • Maturities and early redemptions
  • Option exercises
  • Barrier crossings (including continuous)
  • Coupon payments
  • Equity corporate actions
  • Fixings and physical deliveries
  • Optional notifications for missed or overdue events - for full control, even when timing slips

All events are captured with context, including timing, conditions met, and impact, and recorded in each product’s audit trail.

Anticipating lifecycle events before they happen

LexiFi goes beyond just detecting lifecycle events, it anticipates them.

As products approach key thresholds (fixings, barriers, call conditions), LexiFi calculates whether a condition is about to be met and informs teams ahead of time. This allows advisors to reach out to clients before the event is even confirmed.

For example:

  • A fixing is scheduled in 3 days
  • If the underlying stays at this level, an autocall is likely
  • The advisor can inform the client

In many institutions, this level of visibility is not available to front-office teams. Lifecycle data is buried in risk systems or legal silos. With LexiFi, all teams have centralized, real-time insight into upcoming flows, enabling them to seize the optimal timing for reinvestment, with precision and confidence.

Forecasting event outcomes and guiding reinvestment strategy

Some events are not certain — an issuer call, a barrier condition, a coupon trigger. But LexiFi allows users to assess probability-based scenarios using logic tailored to the institution’s approach: Whether through a matrix-based estimation or simpler heuristics, LexiFi can:

  • Estimate the likelihood of upcoming events
  • Surface products likely to roll soon
  • Provide a foundation for proactive strategy

Advisors can prepare scenarios: “There’s a high chance this will autocall next week. Let’s prepare a reinvestment path.”

Even when the product has no option value left — that is, no remaining potential for upside — LexiFi can detect this and suggest alternatives:

  • Re-sell the product to the issuer
  • Offer a new product better suited to the client’s objectives

Configurable lifecycle notifications, tailored to your workflows

Not every team operates the same way, and LexiFi adapts accordingly. Lifecycle events can be filtered by type, monitored across selected portfolios, and flagged based on timing or product conditions. Notifications can be customized to alert the appropriate users, and messages can be sent directly to colleagues, counterparties, or clients, all from within the LexiFi environment. Lifecycle data can also be surfaced in dashboards, exported into reports, or pulled into automated workflows, ensuring that key information reaches the right people, exactly when it’s needed.

From cost center to commercial enabler

While lifecycle tools may not directly generate revenue, they create the conditions for it. LexiFi’s automation supports:

  • Faster, more strategic client conversations
  • Fewer missed reinvestment windows
  • Higher-quality proposals, timed perfectly
  • Better coordination between front and middle office
  • A fully traceable audit trail for every event

In the context of structured products, lifecycle readiness isn’t just an operational win, it’s a commercial edge.

Reinvestment timing as a competitive advantage

In a competitive structured products environment, excellence is no longer defined solely by product quality. It’s also about how well the product is tracked, monitored, and transitioned at every stage. Anticipating rolls gives teams the ability to act with clarity and precision, strengthening client relationships and securing new business in the process.

From the client’s perspective, this means timely, proactive communication — not a last-minute call, but a well-prepared conversation with clear, relevant proposals. When clients are informed ahead of key events, the relationship becomes more reliable and transparent. This level of anticipation helps reduce friction and builds consistency in how the relationship is managed.

Want to dive deeper into how LexiFi enables precise, event-driven workflows?

👉 Read our Monthly Focus on lifecycle management

👉 Or explore the full feature page for a detailed overview