Marketing Manager.

Job Description: Marketing Manager
Industry: Fintech, Financial Technology
Level: M1/M2 Business school in: Management, Finance, Financial Markets, Marketing
Department: Sales and Marketing
Contract Type: CDI
Start Date: ASAP
Location: Paris
Salary: as per LexiFi policy

About LexiFi

LexiFi is a leading software provider in the financial derivatives and structured products market. Our solutions are used around the world by investment banks, private banks, brokerage firms, asset managers, insurance firms, and financial technology companies. LexiFi empowers its users with the right tools to quickly and easily create, book, price, and manage any OTC derivatives or structured investment product.

With over 20 years of experience, LexiFi strives to develop a motivating and friendly environment in which you will acquire business and financial markets knowledge, learn about original software and financial engineering techniques, and participate in stimulating projects. You will get a real feel of the financial market dynamics thanks to the regular contact with LexiFi’s international and local clients ranging from major banking and brokerage firms to smaller market players. You will work hand in hand with the Sales & Marketing team but also benefit from the proximity of LexiFi’s developers and quantitative engineers.

Tasks and Responsibilities

As a Marketing Manager, you will work in collaboration with several departments in the company, as well as third parties, and will report directly to the Head of Sales and Marketing. You will join the Sales and Marketing team to shape the company’s marketing, communication, and content strategies. This involves understanding the vertical ecosystem, key functions, personas, and product offerings of LexiFi.

As a Marketing Manager, you will get to know our users’ needs and preferences by conducting research as well as gathering market insights in close collaboration with Product Specialists, Sales, and Account Managers. Using these insights, you will help prioritize the marketing focus and define the value proposition to be communicated to target markets.

Your main tasks will be:

Content Creation: In close collaboration with LexiFi’s Product Specialists, Developers, and Quantitative Engineers, you will:

• Produce and send regular newsletters to prospects and clients
• Coordinate and co-write LexiFi’s blog articles on the structured products industry
• Conduct client testimonials including video interviews and written case studies
• Document the solutions’ new features and functionalities
• Develop and update marketing documentation (pitches, brochures, etc.)
• Create infographics and diagrams to support sales meetings
• Create videos including product demonstrations, explainer videos, corporate videos

Digital Marketing:

• Manage and update LexiFi’s website according to best practices
• Monitor the company’s website performance on Google Analytics and Google Search Console
• Develop a social media strategy and report marketing Key Performance Indicators (KPIs)
• Use Salesforce / Pardot to implement marketing automation strategies

Communication strategy:

• Craft a communication strategy in coherence with the company’s strategy, corporate news, product development, and financial markets’ practices and regulations
• Manage brand content strategy and presence across the various marketing channels (social media, emailing, website, press, events, conferences, etc.)
• Nurture LexiFi’s brand awareness in Europe, Asia, and North America Organise, or coordinate the organisation of events (client events, corporate events, etc.)

Sales assistance and administrative tasks

• Communicate marketing KPIs and research findings internally to help the Head of Sales identify both market and upsell opportunities
• Update and maintain the CRM database on Salesforce
• Assist sales with RFP questionnaire responses
• Assist with the creation and update of corporate documents

Your Profile & Skills:

The candidate should meet the following requirements: Essential Skills hard and soft:

• Excellent English (oral and written)
• Impeccable writing skills
• Tech-savvy nature
• Research and analytical skills
• Communication and relational skills
• Autonomy, strong sense of responsibility & accountability
• Time management and punctuality
• Creativity and imagination

Essential Qualifications and Experience:
Financial markets degree or a previous experience in the financial industry, preferably in a marketing department

Desirable Qualifications and Experience:

• Salesforce / Pardot
• Structured Products

If you wish to apply for this position, please send an e-mail to business_careers@lexifi.com with your resume attached.